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e-Commerce (Food and Consumables) (E-COM)

Food and consumable products ordered using the internet via any devices, regardless of the method of payment or fulfillment.  This channel includes Amazon and Peapod as well as the E-Commerce business generated by traditional brick & mortar retailers, e.g., Coborns (Coborns Delivers) and ShopRite (ShopRite from Home and ShopRite Delivers).  The other non-traditional retail segments above include their E-Commerce business.

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