e-Commerce (Food and Consumables) (E-COM)

E-commerce is the activity of electronically buying or selling of food and consumable products ordered using the internet via any devices, regardless of the method of payment or fulfillment.  This channel includes Amazon and Peapod as well as the e-commerce business generated by traditional brick & mortar retailers, e.g., Coborns (Coborns Delivers) and ShopRite (ShopRite from Home and ShopRite Delivers).  The other non-traditional retail segments above include their e-commerce business.