Customer Fulfillment Center (CFC)

A customer fulfillment center or CFC is a centrally located warehouse that can replenish inventory for a number of stores and/or also provide direct order fulfillment to customers. Fresh Direct’s New York installation would be an example of the latter. A customer fulfillment center contains the full product assortment necessary to serve customers in the area. Direct store delivery and fresh/prepared foods do not necessarily fit easily into this model.