This is an Alert Innovation term for a store architecture and associated supply chain logistics. The strict definition for Novastore is as follows: a supermarket with an automated packaged-goods market (a.k.a. “center store”) and an optional self-service fresh-goods market (a.k.a. “perimeter departments”). It automates the center store and allows the grocer to focus on customer experience with produce, meat, dairy, bakery, cafe, etc. A key component of the Novastore architecture is each level replenishment in sub-totes from a Market Distribution Center (MDC) to the store.